This is a work in progress and I expect to add to it and update it on occasion.I promised I would do this a month ago so I have been compiling my thoughts in this post. I'm sure I forgot some, but will add as I go.I'm not claiming to be a pro, or a top seller (far from it) but I don't do too bad and these are some things I've learned in my year and a half on Etsy...LISTING and YOUR STOREPictures are important. Picnik is a great free simple picture editing tool. Make a light tent or take pictures in a sunshiney room in the middle of the day. Throw a couple artsy angles in.
Have a clean shop appearance. I've heard many people say it's a turn off when they view a store and there's all kinds of text at the top. Put all your details in your policies section and keep the shop announcement short and sweet. Have a theme with all your main pictures, such as a white background, black background, or a favorite chair as a prop.
List regularly. If I don't list anything new for a week people forget about me. Renew items and add new ones to keep people looking forward to what you make next.
Nights are a slightly better time to list. I can't find the link, but I did see somewhere a few months ago that there are a whole lot more sales during the day, but the ratio of sales to listings is better over night.
I haven't had great luck with weekends. I think people tend to be out and about more instead of sitting at a desk. Some people say they do better on weekends. I think a lot depends on the time of year and what you sell.
Don't forget the description. I've seen a whole lot of listings that don't give a size or a measurement, or don't list everything in an item. Sometimes it's easier to keep browsing listings rather than send a convo and wait for an answer the next day.
Spell check!! A typo now and then is acceptable, but a few scattered around your listing makes you look careless or rushed, and no one wants their item to show up in a package that says you were careless or rushed. DoNt TyPe LiKe ThIs. Please.
Proper tagging. I searched for business cards a while back and I brought up all kinds of things that had nothing to do with business cards. It's frustrating. If I come across business card holders that's one thing, but a baby blanket?
Etsy weather reports. Take a glance now and then to see how many new people are on Etsy. New buyers = cash for you, new sellers = competition for you. There are a few other stats on there too like sales increases.
Offer Gift Certificates Just make sure you read the
GC rules.
PIF's For me I find that they attract the type of person that likes to haggle. Someone looking for a bargain and sometimes they will question shipping price also. I did make a decent sale last year from a lady who found my PIF, but that was 1 sale, out of a few hundred.
Majaba is now Craft Cult. Use their
Heartomatic to view all of your hearts in one place.
TRY some Etsy Hacks Includes scripts to
add stylesheets to the printer friendly receipt view,
link convos to items, and
add buyer information to a receipt.
Watch your fees. Etsy isn't Ebay, so you shouldn't have any trouble keeping an eye on your expenses. Use
this calculator. If anything it's fun to click some numbers in there.
If Etsy is broken go
here. There may be info on a site outage.
ADVERTISING and NETWORKING Treasuries are SO important. Every time I'm in a treasury that hits the front page my views to that item skyrockets, and many times it sells. Great pictures end up in great treasuries that end up on the front page. You'll get more hits this way than you would paying the $7 for a feature spot, or being mentioned on someones blog.
Here's the regular
Treasury and
Treasury West and a
Treasury DemoPoster Sketch is a great tool for making your own treasury. You're featuring other Etsians instead of yourself, but it gets you noticed as the curator, especially if it hits the front page.
Flickr Use it. Read their files though because you aren't allowed to sell or mention selling in your description. I upload my journals with no description or something like "I love this fabric. It reminds me of an old vintage bed sheet". You are allowed to link to your site/store on your profile, but that's it. They won't tolerate a photo stream that looks like a catalog. Add some pictures of your pets or pretty flowers in the garden. They make your photos look better than any other site. I've put the same photo on Picasa and Photobucket, but on Flickr it looks so much better. They also have a section called "Explore" and if you are lucky enough to have one of your pictures chosen for that you will get tons of traffic also.
Set up a blog. Mix it up. Shop talk, personal stuff (not TOO personal) show your pets, kids, new material for upcoming projects. Host giveaways, offer advice. Offer free graphics. Show cool things you found on Etsy. Add some
buttons to link to your Etsy shop. Don't leave it sitting for a month or your readers will move on.
People love tutorials and experiments. Know how to make something and have the patience to photograph every step of creation and add all the instructions? Do it. Be even more daring and make a video tutorial and star in it. How about an experiment? I once saw a very lengthy experiment testing natural colorants in cold process soap. I faved it and went back many times. What's something you could experiment on?
Twitter Some swear by it, others think it's over rated. I've used it for a week and have already had people come to my blog and go "I saw your post on Twitter so I came to look at such&such".
Own The Hour. It seems to be nothing more than a screen of 12 Etsy items but everyone is trying to purchase a spot (which is only .50) so it appears to get lots of traffic. Spots go onsale at midnight for the following day and if you don't grab one before 2am all the good spots are gone. I used it once and got an increase in hits, and I have a couple spots running on Thanksgiving day.
Forums Lots of conversations to join in, leaving your avatar everywhere you speak. Don't be too opinionated or you'll end up on a lot of "do not buy" lists. Give yourself a daily goal of leaving 10-20 posts a day in there. Get your name out and make some friends.
Chat up a storm. When I was selling soap it never failed. Go to the chat room for half an hour and I always made a sale. It's harder with more expensive items but it doesn't hurt to pop your head in the door every once in a while.
Youtube Make a video tutorial of a craft you do. Post a craft room tour clip.. show people where you create. If you don't want to get into video making,
sandwich a whole bunch of pictures together and add text and transitions. I use Movie Maker. It's already in your computer if you run Windows.
Myspace If you can stand the blinkies and the glitter then it can be helpful in getting your name out. Leave comments everywhere and don't be afraid to use their forums too.
Facebook Same as Myspace but much easier on the eyes.
Project Wonderful I started by transferring $5 from my Paypal account and bought some advertising spots on others Etsy themed blogs. Most only cost a few cents a day. I also added PW ad space on my blog and I make a few cents off those, which I turn around and use for purchasing more advertising for myself.
Entrecard Similar to PW but you only have one square spot on your blog and you earn credit by visitors clicking the word "drop" or in other words, dropping their online business card. You also get credit for dropping on their Entrecard. When you have enough credits you use them to purchase advertising spots.
Outrageous items or listings draw traffic. Just take a look at these people. I bet they get traffic just from word of mouth over a funny listing. Some adult content.
mixedspecies HeartSizedCrush ingermaaikeInternet connection matters I know. I live in the sticks and have to choose between satellite and dial-up. I don't have unlimited internet out here so I can't get my name out as much as I'd like, but then again you don't want to be online 4 hours a day doing just advertising and networking. Make sure you leave time in your day for production.
Read these when you start feeling blue. We could all learn a lot from these people.
ORGANIZING and PRODUCTIONDaily goals checklist I keep one of these at my desk and try to cross off as many as I can every day. What doesn't get crossed off gets added to the next days list.
Set hours I've tried this and when I can stick to it I am unbelievably productive. I set a schedule just like when I was in school. Every hour is planned out, down to my shower, a quick workout, and lunch break. I seem to have a lot of interruptions, and also the need to see what's happening on my blog so I take breaks. Then there is the occasional phone call from someone who thinks you don't "work" so you're at home watching Dr. Phil. I myself need to set computer time just like some parents set tv time for their kids. I also need to learn to say "I'm on lunch break at noon. Can I call you back then?"
(this is one of my favorite tips)
Designated space If you have to lug everything out of a closet, clear the diningroom table, and spend 15 minutes setting up to get ready to work, you will avoid it. If you don't have an extra room, make one. Get an old wardrobe thingy from a thrift store or yard sale and use that as a closet and take over a walk-in closet as your office. Or find a table to put in a corner of your room, or living room and cover it with a nice tablecloth and keep labeled boxes or your materials underneath. Have a space that NO ONE is allowed to mess with.
Label everything If it's labeled you won't have to hunt everywhere for it. You'll know right where to look, and where to put it away when you're done with it.
Print your own postage from Paypal. Then drive past a mailbox and drop it in. No lines, no waiting, and you save money on delivery confirmation. If you didn't receive payment through Paypal you can take the
secret back door entrance and print postage that way. Also helpful for shipping items if you trade or do giveaways where there is no record of a payment in your Paypal account.
Use lots of windows It might sound like it would be confusing but to me it's very helpful and saves time. I set up a folder in my favorites and named it "work". In this folder I added my Etsy store, my blog, my Flickr, Paypal, Yahoo email, Twitter and Project Wonderful. I may add a few others like Youtube or Myspace if I ever use them for networking. What I do is click "work" and it shows all of these bookmarked options, but just underneath it says "Open All in Tabs" and that's what I choose. Then all 7 windows open at once and I can see everything. I answer convos, emails, check sales, my Paypal balance, approve PW ads, and when I decide to tackle my blog I surf around and right click names and open them in tabs. Then a lot of my commenters profiles are now open and I go to their blogs and read/comment. I do this with Flickr also but I'm a little more slack about it there.
(this is one of my favorite tips)